Why It’s Important To Care About Customer Service (And How To Do It Better)

Helen Siswanto
5 min readJun 16, 2022

In the age of online shopping, customer service has become an important part of any business. Not only are you looking to satisfy your customers, but you also want to make sure they have a positive experience and come back for more. Many businesses now offer personalized customer service in order to ensure that each individual is treated fairly and with respect.

The importance of personalized customer service

Customers today expect more from their companies than ever before. They want to feel like valued members of a community, and they want the company to understand their individual needs. In order to meet these expectations, businesses must put an emphasis on personalized customer service.

A recent study by Javelin Strategy & Research found that customers are 70% more likely to recommend a brand if they received personalized service. This means that businesses that can provide outstanding customer service will not only win over new customers but keep current ones as well.

There are several ways that businesses can improve their customer service offerings. First, make sure that all your employees are aware of your company’s personalized service policy. This will ensure that customers receive the level of care and attention they deserve. Additionally, make sure that your customer service team is trained in handling difficult conversations and problem-solving. This will help them quickly identify any issues and get them resolved as quickly as possible. Finally, make sure that your customer service channels are available 24/7 so customers can reach you no matter what.

By taking these simple steps, businesses can ensure that their customers always have a positive experience and feel appreciated by their company.

The different types of customer service

When it comes to personalized customer service, there are a few different types that can be distinguished.

  1. The first type is the classic customer service that is typically found in brick-and-mortar businesses. This type of customer service is based on face-to-face interactions between customers and employees.
  2. The second type of customer service is digital customer service. This type of customer service is usually provided through digital channels such as email or online chat.
  3. The third type of customer service is hybrid customer service. This type of customer service combines elements of the two previous types of customer service.

The different types of customer service have different advantages.

The main advantage of classic customer service is that it provides a personal connection between customers and employees. This connection ensures that customers feel appreciated and understand how their needs are being met.

On the other hand, digital customer service has the advantage of being more efficient because it allows customers to interact with employees from anywhere in the world.

Hybrid customer service combines elements of both classic and digital customer service to create a more personalized experience for customers.

Elements of effective customer service

Customers expect more personalized service than ever before. Providing it consistently is essential to maintaining customer loyalty and providing a positive experience. Here are six tips for delivering great personalized service:

  1. Listen carefully: Sharpen your listening skills and pay attention to what your customers are saying. Ask questions that get to the heart of their concerns. Show that you’re genuinely interested in hearing their story and solving their problem.
  2. Build trust: When you build trust with your customers, they’re more likely to tell you about problems they’re experiencing and recommend your product or service to friends and family. Demonstrate that you value their opinions and trust by taking action on their feedback.
  3. Be transparent: Let customers know what’s going on behind the scenes and why certain decisions were made. Be open about how you work and explain the rationale for your actions. This builds respect and trust, which will help keep customers coming back.
  4. Always be responsive: If a customer reaches out to you with an issue, reply as quickly as possible. Let them know when you’ve investigated their issue and what you plan to do about it. This shows that you care about them and their experience with your product or service.
  5. Be personable: Make your customers feel like they’re the only people you’re talking to. Use positive words and phrases, be respectful, and avoid coming across as bureaucratic or condescending.
  6. Follow up: Make sure to follow up with customers after you’ve responded to their email, contacted them on the phone, or completed any other interaction. This shows that you value their feedback and are committed to keeping them as a customer.

How to provide personalized customer service

Customers are more likely to be satisfied with a company’s product or service if they feel like the person providing the service is genuinely interested in them and their needs.

In order to provide personalized customer service, companies must first identify their customers’ individual needs. This can be done through surveys or interviews, either of which should be repeated on an ongoing basis to ensure that the needs of individual customers are always being taken into account.

Once a customer’s specific needs have been identified, the company must then develop a customized approach to meeting those needs. This could involve providing different types of services or products specifically tailored to meet the needs of that particular customer, providing support via a dedicated customer service line or online forum, or even providing customized marketing materials that reflect the interests and opinions of that particular customer group.

By taking these steps, companies can ensure that their customers are consistently happy and satisfied with their products or service.

The bottom line

It’s no secret that today’s customers are more demanding than ever. They want to be able to reach out to a business and get help with whatever issue they’re experiencing as quickly as possible. Businesses that provide great customer service not only earn repeat customers but also attract new ones who know they can count on the company for support.

So if you’re looking for ways to improve your customer service, start by thinking about how you can provide personalized assistance. It might seem like a small thing, but it could make all the difference in the long run.



Helen Siswanto

Don’t be surprised when stuff here is random. I just LOVE to write. Available for hire. www.helenthewordsmith.com