Factors That Can Help Better Understand A Buying Journey

Helen Siswanto
4 min readJun 17, 2022

Buying a home can be an exciting and challenging process. Whether you’re looking to buy your first home or are moving up in your career, it’s important to have a successful buyer’s journey. In this article, we’ll outline the key steps you need to take to ensure that you have a successful home buying experience.

What is a buyer’s journey?

A buyer’s journey is a process that buyers go through when searching for a product or service. It begins with research on the buyer’s part and ends with purchase decision-making. The four steps of the buyer’s journey are Awareness, Interest, Desire, and Action.

Awareness is when the buyer becomes aware of a product or service. They may hear about it from friends, search online, or read reviews.

Interest is when the buyer becomes interested in a product or service. They may be curious about it and want to learn more about it. They may also be excited by the prospect of buying it.

Desire is when the buyer wants to buy a product or service. They may have a strong interest in it and want to find out more information about it. They may also be ready to make a decision and buy it.

Action is when the buyer buys a product or service.

What are the different stages of a buyer’s journey?

The different stages of a buyer’s journey can be summarized as follows:

  1. Pre-buyer research: trying to understand the marketplace, researching potential products and vendors, and gathering information about the company and its products.
  2. Identification of needs: understanding what the buyer wants and needs in order to make a decision on whether or not to purchase a product.
  3. Evaluation of options: making a choice between products based on their fit for the buyer’s needs and budget.
  4. Purchase decision: finalizing the purchase and taking action on behalf of the buyer.

Factors that influence buyer behavior?

The buyer’s journey is a well-known framework to help salespeople understand how buyers think, feel and behave when making a buying decision. In this article, we will explore the factors that influence buyer behavior and how you can use this knowledge to improve your own sales process.

First and foremost, buyers are influenced by their own needs, motivations and attitudes. They may also be influenced by their peers, company culture, advertising campaigns, or the product itself. It’s crucial for you to understand what these factors are in order to create a successful buying journey for your customers.

For example, if you know that your buyers are primarily motivated by financial gains, then you might focus your marketing efforts on highlighting the benefits of the product. If you know that your buyers are mainly concerned about the quality of the product, you might include customer reviews in your website’s content or packaging. By understanding how your buyers are influenced, you can create a more tailored selling experience for them.

How do you measure buyer behavior?

There isn’t one definitive answer to this question; it depends on the type of buyer you’re targeting and the type of purchase they’re making.

What are the steps of a successful buyer’s journey?

There are many different steps to a successful buyer’s journey. It can be broken down into five main areas: planning, research, evaluating, buying, and post-buying actions.

1. Planning — Before starting the buyer’s journey, it is important to plan out what you want to accomplish. This includes knowing your budget, what you are looking for in a home, and what neighborhoods you are targeting.

2. Research — Once you have a good idea of what you want, it is time to start researching the market and specific neighborhoods. This involves reading property descriptions, browsing MLS (Multiple Listing Service), and contacting real estate agents.

3. Evaluating — Once you have researched properties and neighborhoods, it is time to evaluate them based on your criteria. This will include assessing the size, layout, condition, and price of the property.

4. Buying — After evaluating properties and making a decision on which one to buy, it is time to put in an offer and negotiate the terms of the sale. It is important to remember that negotiations are never easy but they can be fun too!

5. Post-buying Actions — Once you have purchased a home, it is important to take care of all the little things that need to be done. This includes cleaning, painting, fixing things up, and figuring out what the next steps are.


Buying a home is an important decision, and investing in the right resources will help you make the most informed purchase possible. In this article, we discuss some of the key factors that make up a successful buyer’s journey, including research, pre-buying steps, negotiating tips, and more. By following these tips, you can ensure that you have all of the information necessary to make an informed buying decision and walk away with your dream home.



Helen Siswanto

Don’t be surprised when stuff here is random. I just LOVE to write. Available for hire. www.helenthewordsmith.com